"Their paws.... in your hands"

It can be overwhelming trying to piece together all the information you need to breed and raise a healthy litter. The internet may be teeming with dog breeding advice and tips, but how do you know what’s reputable and who you can trust? If you want to breed dogs ethically and responsibly, then you don’t want to be taking dog breeding advice from just anyone.

I’m Rebecca Walters, founder of Pupstarts Breeders. I’m a 5-star licensed dog breeder, an ex-licensing officer, and a woman committed to changing the industry for good. I want to deliver all the dog breeding information, advice and education you need to be an ethical and reputable dog breeder who makes a difference in the world. I have been breeding puppies and raising them using tried and tested socialisation techniques for over 16 years now. My puppies are bred from parents who have undergone selective health and temperament testing, and my litters are raised with love and science to ensure they are prepared for the world. My puppies are homed to well-prepared owners who have appropriate homes and lifestyles for a dog. They leave for their new homes with the backup of my promise that they will never have an uncertain future like so many others do.

But, lets rewind a little further back....

Many moons ago, I led the London Borough of Waltham Forest’s Dog Warden Service, and I saw firsthand the pain and suffering that so many dogs face through no fault of their own. And that’s why I know just how important it is to get breeding and raising your puppies right from the very start.

Let’s talk about Errol

At the ripe age of 16, I was fortunate enough to undertake my work experience at Battersea Dogs Home. I can honestly say that my time there opened my eyes, broke my heart, and exposed me to “the other side” of the dog world. Errol had been failed on a number of levels. He was bred without thought for his long-term well being, raised with no effort to socialise him, and so his mental stability as an adult was compromised. Errol was then sold to an inappropriate and likely ill-prepared owner. Finally, Errol was dumped when it all got a bit difficult, and they could no longer cope with a “problem dog”. His name was Errol. He was a two-year-old Staffordshire Bull Terrier. He had been a stray, and he had been in the kennels for a while. He was dog aggressive and anxious around men. Errol had little in the way of basic training, and he was a strong, muscled ball of energy. No one wanted him. Although Battersea Dogs Home do all they can to address issues with the dogs they have, they were, and still are, overwhelmed by the sheer numbers of unwanted dogs. Errol’s issues were deemed too ingrained to be able to rehome him, and Errol was put to sleep. He walked out of his kennel for the last time, wagging his tail, and he was dead a few minutes later. No fuss, no drama, the end.

Its time to break the cycle

Many people will say that by offering dog breeding courses, I am adding to the problem. The problem being far too many dogs ending up in rescue and meeting a hideous and unfair fate. But I disagree. We have to break the cycle. The cycle that delivers these dogs into rescue in the first place. Why do these dogs end up in rescue? As a result of poorly planned or badly executed breeding, inadequate matching of pups with owners, and a lack of early support for new puppy owners when they need it most. We all know those early months are formative in our dog’s lives. But, if we put the hard graft in early on, then it will pay off dividends for years to come. And that’s how we stop more dogs from ending up in kennels, awaiting rescue or succumbing to a horrific fate. Their paws are in our hands, and it’s up to us to raise the standards and take the lead.

The Pupstart’s Motto: Their paws, in your hands

Being an ethical and reputable dog breeder means that you recognise and appreciate your influence on the lives ahead of the paws who rely on you. There simply isn’t enough accessible information for dog breeders who want to breed, whelp and raise puppies to the highest standards. So I have created the ultimate range of dog breeding courses to make it possible for you to achieve your dreams and breed as safely and ethically as possible. You can make a positive impact on the future of our next generation of dogs.

Dog breeders have the power to evoke incredible change for dogs everywhere.

Each and every dog’s life starts in the hands of a person. The vast majority of things that go wrong are not through bad intentions but through lack of support and accessible information. The time has come to shape and educate the industry for the good of the dogs within it.

Our Vision

The pathway for ethical dog breeding

  • The Pupstarts Pathway gives breeders straightforward access to current advice on dog breeding and whelping.

  • We then progress with the most up to date methods of puppy raising to enable more puppies to be robust and ready for the world.

  • We know you do not want to see your puppies being rehomed, so we have built a programme that teaches you how to observe, profile and match your puppies to the perfect home for long term stability.

  • The final destination is with your new puppy owners. Our Puppy Pod programme ensures they get the help they need in those early days when they need it most.

Take the lead, and let’s raise breeding standards together

  • The Pupstarts Ambassador Scheme

    If you’d like to offer impeccable support to all your new puppy owners, check out our ambassador scheme.

  • The Ultimate Dog Breeding Course Bundle

    Check out the full lowdown on our ultimate dog breeding course bundle. Everything you’ll ever need, all in one place.

  • What others say

    Visit our reviews and see what other dog breeders have to say about our courses. We’ll leave it to them to toot our horn!

Mentoring Options

If you would like to go one step further and receive 1-2-1 support, then my mentoring programme is for you. I walk you through the courses, provide weekly support, licensing advice, whelping assistance, and you get private and personal insight into how my kennels and business is run. To enquire further or for more info on any of our courses, just get in touch with me.


“Inspection went phenomenally well! They were so complimentary. They apologised to me because Apparently 4* is the highest rating I can get because I am a newbie and to get 5* you have to have 3 years experience of raising litters. I have attached their report of visit. So chuffed!!!! Thanks Rebecca Walters your training is amazing!”

Anne Marie Alexander

“The last pups go in the next couple of days. I’ve learned so much over the last 20 or so weeks. I cannot think Rebecca Walters enough, I’ve sent 8 pups to new home who are strong, healthy, resilient and confident, the two to go are the same. Through this training I’ve achieved everything I wanted to, met my mission statement and have happy owners and puppies.”

Jane Burgess

“Lottie has 11 beautiful babies ❤️ She was kind enough to start at lunchtime, but sadly puppy 8 got stuck in the birth canal and she delivered the last 4 by section. Thanks to all the advice and videos from Rebecca Walters, it made the whelping so much easier, especially as my helper let me down so my 14 year old daughter had to step up.”

Amy Turner

“Hi everyone!! So my first litter have all gone to their new homes, they’ve all settled in so well and the feedback I’m getting is melting my heart! Something I felt was the least I could do for these pups has turned out to be something I was not prepared for, families are praising me and thanking me beyond belief, I’m so thankful to Rebecca Walters and Pupstarts Breeders for giving me the foundations and beyond needed to get me through them 8 weeks and making sure my babies were more than prepared for their new adventure 🥺 forever grateful ❣️🐾”

Robert Paige

“Just completed the Puppy Socialisation for Breeders Course and it was brilliant. So much information for breeders wanting to do the very best for the puppies they breed, and then to recommend the The Puppy Pod for new owners to follow on. Highly recommend.”

Sally Smythe

“Wow, we have just finished The Puppy Pod! What an awesome course, we felt totally prepared for Lottie to arrive and having the Facebook Group for support has been a life saver! Thanks Pupstarts! We have applied to be Ambassadors! ”

Claire Flack

“I just wanted to say how helpful the Breeder Paperwork Bundle has been, it would have taken me an age to pull together all of those documents... it is a complete bargain! Thanks! ”

Simon Oliver

Stay Updated!

Add your email to the mailing list to get the latest updates.